Location: Canada, Remote
Position: Contractor, Part-time
Trial Period:
We’ll begin with a short test phase to evaluate creative alignment and performance. This allows us to explore angles, test concepts, and identify what resonates before moving into a longer-term partnership.
About Rainbo
Rainbo is on a mission to upgrade humanity with fungi. We create potent, high-quality functional mushroom products that support nervous system health, immunity, and modern wellbeing. Woman-owned, Canadian-grown, guided by science and grounded in healing, Rainbo bridges nature and modern life through thoughtful formulation, beautiful design, and meaningful education.
Role Overview
We’re looking for a creative, brand-forward, and culturally fluent Content Creator who lives and breathes short-form video.
This role is for someone who knows how to translate brand, product, and story into content that both performs and resonates. You’ll create for Meta ads, Instagram, and TikTok, bringing Rainbo’s voice, values, and visual world to life on screen.
You’ll collaborate with our Founder on high-level creative direction, while independently owning day-to-day ideation, production, and testing.
The ideal candidate is both creative and strategic: highly attuned to trends without relying on them, confident on camera, and energized by experimentation.
You’re organized enough to execute consistently, intuitive enough to tell compelling stories, and detail-oriented enough to care about every frame, hook, and line of copy.
You can run with minimal direction, test quickly, and iterate based on performance.
Who You Are
- A short-form video native with strong storytelling instincts
- Deeply tapped into culture and trends
- Passionate about health, wellness, and functional mushrooms
- Highly creative with strong follow-through and speed of execution
- Skilled in taking an idea from concept → script → shoot → edit
- Brand-forward with a sharp eye for tone, pacing, and detail
- Confident on camera with a natural, warm presence
- Thrives with minimal direction and takes full ownership of results
- Energized by testing, learning, and improving performance
- Excited to collaborate with a founder-led brand
What You’ll Do
- Maintain a content calendar for daily posting on TikTok and Instagram
- Ideate, shoot, and edit high-performing content for Meta ads, Instagram, and TikTok
- Create a minimum of 5 short-form videos per week
- Write compelling hooks, captions, and on-screen text optimized for performance
- Stay highly attuned to trends, platform shifts, and cultural moments, and translate them into on-brand content
- Post daily to TikTok and Instagram
- Engage with our audience through comments and light community interaction to strengthen connections and gather insights
- Generate high-volume creative concepts and bring the strongest to life
- Capture, edit, and repurpose on-brand B-roll for ongoing content use
- Build and maintain an organized library of B-roll and creative assets
- Collaborate with the Founder on creative direction and support ideation and editing of founder-shot content
- Edit UGC-style, founder-forward, and educational videos that feel native and compelling
- Publish and manage content across social platforms (excluding Meta ads manager)
- Track performance, extract insights, and iterate quickly based on what’s working
- Contribute to brand awareness, community growth, and revenue through content
Requirements
- Proven experience growing an audience or driving results through content (personal and/or brand accounts)
- Hands-on experience creating for Meta and TikTok
- Strong short-form video editing skills
- Comfortable filming yourself or others with a simple setup
- Self-motivated, detail-oriented, and adaptable in a fast-paced environment
- Collaborative, positive, and easy to work with
- Based in Canada
- Obsessed with mushrooms, health, wellness, supplements
Bonus Points
- Experience creating content specifically for paid ads
- Background in wellness, beauty, or functional foods
- Familiarity with content performance metrics and creative testing
How to Apply
If this feels aligned, we’d love to hear from you.
Please submit:
- Your resume
- A portfolio or examples of relevant work (links preferred)
- Links to your TikTok and/or Instagram accounts (personal or brand)
- 2–3 pieces of content you’ve created that you believe performed well (and why)
We will reach out to selected candidates for a paid project-based assignment to assess creative alignment and performance before moving into an ongoing retainer.
Applications can be sent to: careers@rainbo.com
Equal Opportunity Employer: Rainbo celebrates diversity and is committed to creating an inclusive environment for all employees. We provide equal employment opportunities without discrimination based on race, religion, ethnicity, gender identity, sexual orientation, age, marital status, disability, or any other characteristic.
